The 2nd National Cultural and Creative Products Trade Fair in the Field of Culture and Publishing
(2023-Tai'an)
Guiding unit: China Publishing Association
July 7 (Friday) Departure
Exhibition Zone: Open daily (July 5-6) ：
China Xinhua Bookstore Association
Propaganda Department of CPC East Shandong Provincial Committee
Undertaker: Tai'an Municipal People's Government
Specific contractor: Propaganda Department of CPC Tai'an Municipal Committee
Taian Hi-Tech Industrial Development Zone Management Committee
Taian Culture and Tourism Bureau
Executive Organiser: Shandong Huayue Science and Technology Culture Industry Co.
Beijing House of Book Lovers Cultural Exchange Co.
Co-organiser: Beijing Institute of Printing
National Library Press
Machinery Industry Press
People's Literature Publishing House
World Knowledge Publishing House
Commercial Press - Hanfenlou Bookstore
Foreign Languages Publishing House
Enlightenment Publishing House
Xueyuan Publishing House
China University of Geosciences Press
Central University for Nationalities Press
Shanghai People's Publishing House
Tianjin Yangliuqing Painting Society
Hundred Flowers Publishing House
Shandong Fine Arts Publishing House
Twenty-first Century Press Group
Heilongjiang Science and Technology Press
Inner Mongolia People's Publishing House
Harbin Map Press
Harbin Engineering University Press
Shandong Xinhua Bookstore Group Co.
Shanxi Xinhua Bookstore Group Co.
Hubei Xinhua Bookstore (Group) Co.
China Map Digital Technology (Beijing) Co.
China Songzhuang Painters Union
Beijing Institute of Printing Technology
Beijing Institute of Economic and Vocational Management
Beijing Indel Heritage Culture Development Co.
Beijing Xinhua Weibang Culture Co.
Jiangsu Keyi Culture Industry Group
Hubei Zhihe Space Design and Decoration Co.
Haidailou Zhongshu Pavilion
Invited media: Xinhua, Guangming Daily, China News Publishing and Broadcasting News, China Publishing Media Business News,
Publishing Business Weekly, Shandong TV, Popular Daily, Tai'an TV, Tai'an Daily
Photos of the exhibition area of the 2nd National Cultural and Cultural Publishing Field Cultural and Creative Products Trade Fair (2023-Tai'an)
Programme
July 3 (Monday)
| Time | Event | Venue | Participants |
|---|---|---|---|
| All day | Exhibitor Registration | Taishan Baosheng Hotel Lobby | Exhibitors |
July 4 (Tuesday)
| Time | Event | Venue | Participants |
|---|---|---|---|
| All day | Guest Registration | Taishan Baosheng Hotel Lobby | All Guests |
July 5 (Wednesday)
Morning Schedule
| Time | Event | Venue | Host/Speaker |
|---|---|---|---|
| 08:00-10:00 | Visit to Taishan News Publishing Town | Taishan News Publishing Town | Expo Staff |
| 10:00-12:00 | Opening Ceremony | Taishan Int’l Convention Center Auditorium | — |
| 10:15-10:20 | Host’s Opening Remarks & Introductions | Guest Host | |
| 10:20-10:28 | Promotional Video Screening | — | |
| 10:28-10:35 | Town Development Report | Gao Jianxi (Party Committee Secretary, Shandong Da’an Group) | |
| 10:35-10:40 | Welcome Speech | Song Hongyin (Deputy Director, Taian Industrial Promotion Committee) | |
| 10:40-10:45 | Keynote Speech | Lü Xiaoqing (Deputy Secretary-General, China Xinhua Bookstore Association) | |
| 10:45-10:55 | Keynote Speech | Wang Liming (Deputy Secretary-General, China Publishing Association) | |
| 10:55-11:05 | Mascot Launch Ceremony | All Guests | |
| 11:05-11:30 | Exhibition Tour by Leaders | Convention Center Exhibition Hall | Expo Staff |
| 12:00 | Buffet Lunch | Baosheng Hotel Banquet Hall | All Participants |
Afternoon Schedule
| Time | Event | Venue | Host/Speaker |
|---|---|---|---|
| 14:30-18:00 | Main Forum: Cultural & Creative Industry Integration | Convention Center Auditorium | Host: Fan Jun (Former VP, China Academy of Press and Publication) |
| 14:35-15:05 | Video Showcase of Outstanding Cultural Products | — | |
| 15:05-15:15 | Opening Speech | Wu Bao’an (Deputy Secretary-General, China Publishing Association) | |
| 15:15-15:40 | Keynote Report: Cultural Creativity & National Cultural Development | Wei Pengju (Dean, Central Univ. of Finance & Economics Cultural Economics Institute) | |
| 15:40-16:00 | Special Topic: Significance of Chinese Seal Engraving Stamp Release | Rong Tie (Art Director, Kaiming Press) | |
| 16:00-16:20 | Case Study: New Approaches to Talent Cultivation | Liu Yi (VP, Beijing Institute of Graphic Communication) | |
| 16:20-16:40 | Case Study: Museum Cultural Product Development | Zhang Xiao (Tsinghua Univ. Art Museum) | |
| 16:40-17:00 | Insight: Cultural Value of Guilin Chicken-Blood Jade | Jiang Gewen (Former President, Guangxi Normal Univ. Press Group) | |
| 17:00-17:20 | Creative Discussion: Logic of Cultural Products in New Reading Scenarios | San Shi (Author & Designer) | |
| 17:20-17:30 | Forum Closing Remarks | Fan Jun | |
| 18:30 | Buffet Dinner | Baosheng Hotel Banquet Hall | All Participants |
| 19:00-21:00 | Cultural Creative Salon (Optional) | Baosheng Hotel Taishan Hall | Self-registration via WeChat group (50 slots) |
July 6 (Thursday)
Morning Schedule
| Time | Event | Venue | Host/Speaker |
|---|---|---|---|
| 07:30-09:00 | Breakfast | Baosheng Hotel Restaurant | Meal vouchers required |
| 09:00-11:55 | Thematic Forums & Training | Convention Center Auditorium | Host: Song Yingliang (Former Director, National Press and Publication Administration) |
| 09:00-09:05 | Host’s Introduction | Song Yingliang | |
| 09:05-09:25 | Publishing & Creativity Forum: Cross-Boundary Practices | Zhang Yu (Deputy Editor-in-Chief, Jiangsu Phoenix Literature & Art Press) | |
| 09:25-09:45 | IP Monetization Strategies for Publishing | Xiao Yuran (People’s Literature Publishing House) | |
| 09:45-10:05 | Xinhua Creativity Forum: Books & Professional Creativity | Liu Jie (GM Assistant, Shanxi Xinhua Bookstore Group) | |
| 10:05-10:25 | Design Forum: Scenarios, Cross-Boundary, and Integrated Marketing | Liu Yalei (Chairman, Hubei Zhihe Space Design) | |
| 10:25-10:40 | Leadership & Creativity: Exploration of Work Mechanisms | Jia Qiuya (Deputy Secretary, Foreign Languages Press) | |
| 10:40-10:50 | Break | Convention Center Lobby | Refreshments provided |
| 10:50-12:00 | Training Session | Host: Mu Hongzhi (China Publishing Media Business News) | |
| 10:50-10:55 | Host’s Introduction | Mu Hongzhi | |
| 10:55-11:15 | IP Operations for Children’s Books | Zhao Yun (IP Director, 21st Century Publishing Group) | |
| 11:15-11:35 | Museum Cultural Product Case Study | Zhu Penghong (Deputy GM, Hubei Beiyue Cultural Creativity Co.) | |
| 11:35-11:55 | Emotional Marketing in Bookstore Scenes | San Shi (Author & Designer) | |
| 11:55-12:00 | Closing Remarks | Mu Hongzhi | |
| 12:30 | Buffet Lunch | Baosheng Hotel Banquet Hall | All Participants |
Afternoon Schedule
| Time | Event | Venue | Host/Speaker |
|---|---|---|---|
| 14:00-15:00 | 2023 Outstanding Cultural Products Awards | Convention Center Hall C Stage | Industry Guests & Participants |
| 15:05-17:30 | Series Events | Convention Center Hall C Stage | — |
| 15:05-16:05 | “Cultural Creativity+” Salon | Zheng Yun (Cultural Scholar) | |
| Topic 1: AI-Driven On-Demand Customization | Zhang Jing (Konica Minolta) | ||
| Topic 2: Integration of Reading & Creativity | Ren Qinghan (Shandong Wenyou Bookstore) | ||
| Topic 3: Interactive Experience Solutions | Peng Junzhang (Beijing Yinter Culture Development) | ||
| 16:10-16:25 | New Cultural Product Launch: Imperial Collection of Four Treasuries | Host: The Commercial Press | |
| 16:45-17:30 | “Treasure Hunt in China” IP Forum | Host: 21st Century Publishing Group |
Exhibition Zone: Open daily (July 5-6) ：
(I) Tsinghua University Museum of Art Cultural and Creative Excellence Exhibition
Organiser: Tsinghua University Museum of Art
(II) Eternal Patterns/Experiencing the Beauty of Ethnic Culture
Organiser: Central University for Nationalities Press
Content: Understanding ethnic stories and experiencing the beauty of ethnic art
1. Ethnic pattern colouring and drawing activities
The audience will be shown the stories and cultural meanings behind different ethnic patterns.
The audience will be shown the stories and cultural meanings behind the different ethnic patterns, and the audience will be able to fill in the colours of the patterns on the spot, and the finished products can be taken home to be framed. The finished products can be taken home and framed. The activity will lead the audience to feel the beauty of ethnic art and appreciate the charm of ethnic culture.
2. Sharing and exchange of innovative designs of ethnic patterns
Xu Jin, the design director of ‘Tattoo to Carry the Way’ brand, shared the experience of ‘Tattoo to Carry the Way’ cultural and creative brand team.
Teachers and students of the ‘Tattoo to Carry the Way’ brand team went deep into the ethnic areas, entered the villages, folk artists' workshops, interviewed local craftsmen, inspected the local museums, and carried out creative work, data collection of tattoos, research on intangible cultural heritage projects, and then the experience of the innovative design of ethnic tattoos.
(C) All products on the spot to enjoy a discount of 128%, limited time stamped punch card
Organiser: People's Literature Publishing House
(D) Diplomatic cultural and creative experience activities and products on the spot
Host: World Knowledge Publishing House
1. Letterpress printing machine experience time handmade bookmarks and bookmarks for diplomatic creations and the Expo's special commemorative stamps.
The bookmarks and commemorative seals of the Expo will be made by letterpress printing machine.
2. There will be a live broadcast of the Diplomatic Cultural Creation Conference in the exhibition area of World Knowledge Publishing House, with preferential discounts.
Discounts are not to be missed. All products enjoy group purchase price of 40 yuan off over 200.
(E) National Library Publishing House Handbook Collection Seal
Organiser: National Library Press
Contents: Handbook and stamp collection activities
DIY handbook activity: the venue provides more than 10 stamps, you can create your own handbook!
(F) Fun 2D Printing Dinosaur DIY
Organiser: China University of Geosciences Press
Content: Follow the public number and get a free gift
1. Explain the process of fossil formation, fossil discovery and fossil excavation.
2. Popularise 2D printing technology and experience printing DIY (dinosaur model, self-painted model) on site.
3. Lucky draw. On-site experience of digging fossils in a blind box
4.Take away the fossils and printed items directly.
Participants: 4-12 years old children, 6 children per session.
(VII) Twisting Eggs for Gifts
Organiser: Hubei Zhihe Space Design & Decoration Co.
Contents: Follow the public number, free gifts
1. Follow the public number or customer service number of Zhihe Space to get keychain or constellation blind on site.
1011 box pen a.
2. Follow the public number of Zhihe Space, forward the designated tweets of Zhihe Space to the circle of friends, and take a screenshot to the customer service.
and take a screenshot to customer service. Receive a fashionable laser bag or a spiral eternity pen on the spot, and get a free Twister lucky draw chance at the same time.
Twister prizes: up to $128 in value
(1) Mobile phone airbag
(2) Constellation blind box pen
(3) Spiral Eternity Pen
(4) Canvas bag with attitude
(5) Attitude Master Car Aroma Diffuser
(H) Cultural and Creative Products - Paintings and Characters Exhibition
Organiser: Enlightenment Publishing House
Participants: guests and visitors
(IX) Wande Ancient Book Creative Exhibition of Poetry and Painting
Organiser: Beijing Wande Yongchang Culture Communication Co.
1. Letterhead tracing: calligraphy tracing experience, create your own poetry and ink flower paper.
2. Poetry and painting: travelling through the millennium with a brush, depicting the poetry of the literati.
3. Overprinting experience: regional limited overprinting philatelic stamps, experience the process of overprinting prints.
(X) Singing Contest ‘New King’
Organiser: Beijing Digital Edition Cube Education Technology Co.
Contents: ‘My Name is Friendless’ Campus Joyful Growth Series Animation IP Scene Playing Card
1. Combined with the content of the scene, the audience can create interesting nicknames for themselves. 2;
2. Audience members can punch cards and share in the immersive story scenes. 3;
3. Scanning code to subscribe to the story video content on site.
(XI) Interactive content: non-legacy project woodblock watermarking line printing experience
Organiser: Tianjin Yangliuqing Painting Society Co.
Preparation materials: ‘Letterhead - Carp’, ‘Lotus Years’ (tentative) printing plates, Xuan paper
Personnel: Tianjin Yangliuqing Painting Society Watermark Studio Inheritors Participation: Under the demonstration and guidance of the inheritors, hands-on experience of woodblock watermarking production process.
Interactive offer: 20 yuan / time (can be taken away); can also participate in the shopping full experience, in the exhibition area of the community shopping full 50 yuan can be
The community exhibition area shopping full 50 yuan can participate in the interactive experience once.
(XII) Live Printing Experience
Organiser: Beijing Intell Inheritance Culture Development Co.
Contents: Printing a postcard with a theme related to the Cultural and Creative Expo using a hundred-year-old antique printing press and a handmade letterpress.
(XIII) Teasing Good Cultural and Creative Exhibition
Organiser: Shanghai People's Publishing House
Contents: Shanghai People's Publishing House's activities for the Good Cultural and Creative Expo
1. Magic City Card: You can use the Magic City series exhibits as props in front of the backdrop to take photos and punch cards to commemorate the event.
Magic City: You can use the exhibits of Magic City series as props to take photos in front of the backdrop to remember the event.
2. Questions and prizes: Scan the code to participate in the knowledge quiz, and the winners will be given specific souvenirs.
Venue: Taishan International Conference and Exhibition Centre, Hall C - Shanghai People's Publishing House exhibition area.
(XIV) Getting to Know the Real Handbook
Organiser: Jilin Knowing and Doing Culture Media Co.
Contents: Stijun Taian Cultural and Creative Exhibition Activities - Stijun Handbook Exhibition
1. Stamp collection service: the venue provides stamp collection service, more than 20 kinds of seals to choose from.
2. Handbook experience: Visitors can experience handbook making on site and keep the finished products.
3. Free lectures: Stijun himself will give a live lecture on the knowledge of handbook, the current situation of the handbook field, the hot categories of handbook, and the channels of handbook realisation.
(XV) Preventing and Improving Misconceptions, Reading the Promise Little Book Box
Organiser: Promise Little Book Box Children's Reading
1. Free lecture: How to read scientifically for children?
2. Reading experience: Every child aged 0-12 years old can receive a free reading card.
(Sixteen) Handmade Incense Making Experience
Organiser: Xuan Ji Pin (Beijing) Culture Media Service Co.
Content: A variety of selected natural herbs will be available on site for free to experience grinding and making scented sachets. Passing on
The experience will help to pass on the history and culture, and to appreciate the meaning and value of the incense. Popular scented sachets include but are not limited to: mosquito scented sachets, tranquilising scented sachets, brain-awakening scented sachets, rhinitis scented sachets, heat-relieving scented sachets～.
(XVII) Cultural and Creative Speciality Products Purchasing Fair
Organiser: Exhibitors
Participants: Xinhua bookstores, physical bookstores, cultural and creative enterprises, gift companies, etc.
(XVIII) Songzhuang Painters - On-site Painting
Organiser: Songzhuang painters
Participants: guests and visitors
(XIX) Cultural Creation Live Broadcast
Time: during the fair
Venue: Taishan International Convention and Exhibition Centre, Hall C - each exhibition area
Cultural and Creative Bazaar
(I) National Tide Cultural and Creative Bazaar - Bazaar Carding Points
(II) Art Exhibition Area
VIII. Special Arrangements
Chinese and Foreign Vinyl Records Special Exhibition
Organiser: Zhongtu Digital Technology (Beijing) Co.
