Against the backdrop of economic globalisation
Globalisation of the publishing industry presents broad prospects for development
Private book industry planning to go out, the international market to open up new space
--China Association for the Promotion of Publishing International Work Committee (private book industry system)
International Publishing Market Development and Case Study Exchange Seminar’ was held in Liangshan, Shandong Province.
The scene of ‘Private Book Industry International Publishing Market Development and Case Study Exchange Seminar’.
On June 29th, 2024, the Seminar on International Publishing Market Development and Case Exchange was held in Liangshan, Shandong Province, sponsored by the International Affairs Working Committee of Cultural Publishing Cooperation of China Publishing Promotion Association and hosted by Shandong Jinbangyuan Culture Media Group Co., Ltd..
Director Li Dawei's speech expressed the theme of this seminar "Private Book Industry Going Global". Private Book Industry is an important force in China's book field. While it has accumulated advantages in domestic traditional industries, it can keep abreast of the international publishing market and development trends with a keen market sense, seize opportunities, plan new space in the international market, and create new opportunities for enterprise development.
On June 29th, 2024, the Seminar on International Publishing Market Development and Case Exchange was held in Liangshan, Shandong Province, sponsored by the International Affairs Working Committee of Cultural Publishing Cooperation of China Publishing Promotion Association and hosted by Shandong Jinbangyuan Culture Media Group Co., Ltd..
Director Li Dawei presided over the seminar.
Director Li Dawei's speech expressed the theme of this seminar "Private Book Industry Going Global". Private Book Industry is an important force in China's book field. While it has accumulated advantages in domestic traditional industries, it can keep abreast of the international publishing market and development trends with a keen market sense, seize opportunities, plan new space in the international market, and create new opportunities for enterprise development.
Organizer of the seminar-Chairman Wang Chaoyin of Shandong Jinbangyuan Culture Media Group
Wang Chaoyin, the chairman of Shandong Jinbangyuan Culture Media Group Co., Ltd., gave a welcome speech, saying that going out of cultural publishing is the implementation of the national strategy and an important development direction and trend of private book industry. Cultural publishing, whether going out or introducing, shows a high degree of eternity of culture. Private book industry needs to study new things and people's psychology and needs. This kind of research is also a collision between tradition and frontier.
Speech by Chairman Wang Kuiying of Wuhan Xinxin Media Group Co., Ltd.
Chairman Wang Kuiying of Wuhan Xinxin Media Group Co., Ltd. said in his speech that Wuhan Xinxin Group has participated in book fairs around the world since 2016, set up independent booths and explored the international market. Cultural exchange is of great significance. It is the social responsibility of a private book enterprise to publicize China culture and spread China books. Wuhan Xinxin Group has direct business relations with more than 20,000 bookstores across the country, and has a huge sales network. When "going out" is not taken seriously, we have begun to do the "going out" thing seriously. With the guidance and support of the International Working Committee, we will export and introduce a large number of copyrights, and through the development of the international market, we will realize the goal of China culture going out and realize the new development of the enterprise. "
Wu Di, chairman of Northeast Bookstore, said that the book market has changed a lot, even subversive. Private book industry should keep pace with the times and seize the opportunity to make China culture and China publishing "go out". From now on, there are not many people who really "go out". The platform of the International Working Committee is very important. This meeting has made everyone see the direction.
Special Speech "Super New Z Generation with Global Convergence"-Guest Lu Benfu
The seminar also invited guests in the field of cultural publishing to introduce the new situation, new format and new changes in the field of cultural publishing-Lu Benfu, head of book publishing of Beijing Kuaikuaiyuan Information Technology Co., Ltd., gave a special speech on "Super New Z Generation with Global Convergence", introduced "Eryuan" and its cultural derivatives, expounded the popularity of "Eryuan" among young people at home and abroad, and firmly believed that "the biggest comic platform in the future will be in China, The biggest comic book publishing market in the future must also be in China ",and put forward the idea of combining teaching auxiliary books with animation skillfully to make them younger and more in line with the interests of young people, thus deriving the elements of international cooperation. He believes that while innovating, we must pursue the ultimate. We can't just do it casually, and we can continue to cultivate in one field in order to achieve sustainable development.
Liu Peng, director of Beijing Dandelion Children's Library, gave a speech entitled "Internationalization Elements in the Establishment and Development of Dandelion Children's Library". He believes that publishing is a cultural behavior with political stance, cultural feelings, social responsibility and market factors. The value orientation of Dandelion Children's Library in the past 18 years is to provide high-quality reading materials with cultural value, social value, emotional value and growth value for today's and tomorrow's children, so that the children's books published by Dandelion can become the endorsement of "going out" China's good books. He also said that "we will continue to work hard in 2024, hoping to continue to make certain and beautiful content in today's uncertainty".
Zhou Xiao, general manager of Beijing Digital Cube Education Technology Co., Ltd., has cooperated with Indian publishing companies for a long time. He expounded the great potential of Sino-Indian cooperation from the aspects of population, geography and cultural industries, and discussed the practical problems of going to India in the field of publishing and education, such as the overall relationship between China and India, the tendency of "looking west" in India due to historical reasons, India's recognition of China, India's business environment, overall social and economic operation efficiency, related supporting industrial systems, social strata and He proposed "to find the answer from China's traditional culture in an innovative way, to establish a trading structure for Indian grassroots, to make full use of local high-quality business infrastructure, to build IP assets of international enterprises, and to explore practical cases of IP publishing projects.
Chairman Wang Kuiying of Wuhan Xinxin Media Group Co., Ltd. said in his speech that Wuhan Xinxin Group has participated in book fairs around the world since 2016, set up independent booths and explored the international market. Cultural exchange is of great significance. It is the social responsibility of a private book enterprise to publicize China culture and spread China books. Wuhan Xinxin Group has direct business relations with more than 20,000 bookstores across the country, and has a huge sales network. When "going out" is not taken seriously, we have begun to do the "going out" thing seriously. With the guidance and support of the International Working Committee, we will export and introduce a large number of copyrights, and through the development of the international market, we will realize the goal of China culture going out and realize the new development of the enterprise. "
Wu Di, chairman of Northeast Bookstore, visited the printing workshop of Jinbangyuan Group during the seminar.
Wu Di, chairman of Northeast Bookstore, said that the book market has changed a lot, even subversive. Private book industry should keep pace with the times and seize the opportunity to make China culture and China publishing "go out". From now on, there are not many people who really "go out". The platform of the International Working Committee is very important. This meeting has made everyone see the direction.
Xu Jinghui, general manager of Hebei Jinglian Science, Education and Culture Media Group Co., Ltd. believes that innovation is difficult but very important. How to realize the content and methods promoted under the background of the times is a problem that enterprises need to think about. Facing the requirement of "going out", Jinglian Group will actively practice and promote it.
Special Speech "Super New Z Generation with Global Convergence"-Guest Lu Benfu
The seminar also invited guests in the field of cultural publishing to introduce the new situation, new format and new changes in the field of cultural publishing-Lu Benfu, head of book publishing of Beijing Kuaikuaiyuan Information Technology Co., Ltd., gave a special speech on "Super New Z Generation with Global Convergence", introduced "Eryuan" and its cultural derivatives, expounded the popularity of "Eryuan" among young people at home and abroad, and firmly believed that "the biggest comic platform in the future will be in China, The biggest comic book publishing market in the future must also be in China ",and put forward the idea of combining teaching auxiliary books with animation skillfully to make them younger and more in line with the interests of young people, thus deriving the elements of international cooperation. He believes that while innovating, we must pursue the ultimate. We can't just do it casually, and we can continue to cultivate in one field in order to achieve sustainable development.
Special Speech "Always Be a Good Children's Book in China"-Guest Liu Peng
Liu Peng, director of Beijing Dandelion Children's Library, gave a speech entitled "Internationalization Elements in the Establishment and Development of Dandelion Children's Library". He believes that publishing is a cultural behavior with political stance, cultural feelings, social responsibility and market factors. The value orientation of Dandelion Children's Library in the past 18 years is to provide high-quality reading materials with cultural value, social value, emotional value and growth value for today's and tomorrow's children, so that the children's books published by Dandelion can become the endorsement of "going out" China's good books. He also said that "we will continue to work hard in 2024, hoping to continue to make certain and beautiful content in today's uncertainty".
Special Speech "Searching for Ganges Gold"-Guest Zhou Xiao Geng
Zhou Xiao, general manager of Beijing Digital Cube Education Technology Co., Ltd., has cooperated with Indian publishing companies for a long time. He expounded the great potential of Sino-Indian cooperation from the aspects of population, geography and cultural industries, and discussed the practical problems of going to India in the field of publishing and education, such as the overall relationship between China and India, the tendency of "looking west" in India due to historical reasons, India's recognition of China, India's business environment, overall social and economic operation efficiency, related supporting industrial systems, social strata and He proposed "to find the answer from China's traditional culture in an innovative way, to establish a trading structure for Indian grassroots, to make full use of local high-quality business infrastructure, to build IP assets of international enterprises, and to explore practical cases of IP publishing projects.
Li Dawei, Chairman of the International Working Committee, conveyed the message of "Cultural Publishing Going Global" and elaborated on the overview of the work of the International Working Committee, the prospect of internationalization of the private book industry, the formulation of the "Going Global" series plan for publishing in China, and the international development of teaching AIDS series. He said that at an appropriate time, the International Working Committee of the China Publishing Promotion Association will specially invite international publishing companies and international book sellers to visit private book companies in China, exchange and cooperate, and timely prepare a cooperation conference between private book companies and international book companies in China, so as to fully launch the layout of private book companies in China.
The guests at the meeting affirmed the importance of the platform of the International Working Committee and showed their deep interest in the international market. They believed that the current environment made it particularly important for the private book industry to "go global".
Group photo of guests attending the meeting
The convening of this conference has promoted the information exchange among private book industries, strengthened the mutual communication among enterprises, and further enhanced the confidence and determination of private book industries to "go global".
Exhibition Hall 1 of Jinbangyuan Group.
Li Dawei, Chairman of the International Affairs Committee for Cultural Publishing Cooperation of China Publishing Promotion Association, Zhang Hui, Secretariat, Wang Chaoyin, Chairman of Shandong Jinbangyuan Culture Media Group, Wu Di, Chairman of Northeast Bookstore, Wang Kuiying, Chairman of Wuhan Xinxin Media Group, Li Wanqiang, General Manager of Jiangxi Golden Sun Education Research Co., Ltd., and Xu Jinghui, General Manager of Hebei Jinglian Science, Education and Culture Media Group, Representatives of Yan Xiaoyu, editor-in-chief of Beijing Dandelion Children's Library, Wang Chaozhou, executive deputy general manager of Shandong Jinbangyuan Culture Media Group, Zhao Yongbao, president of Innovation Design and Research Institute, Zhao Yonghu, minister of publishing department, Lu Yong, director of office, Li Zhaobin, director of human resources department, Miao Keliang, chairman of Beijing National Test Jinbang Culture Media Co., Ltd., chairman of Shandong Langlang Education Technology Co., Ltd. and other guests attended the seminar.
Exhibition Hall 2 of Jinbangyuan Group.
Exhibition Hall 3 of Jinbangyuan Group.
Exhibition Hall 4 of Jinbangyuan Group.
